You can google disruptive technology, or here marketing people, or entreprenuers use the term disruptive to describe what they are trying to develop, and not only is it not disruptive, its generally not even a unique idea.
The term disruptive is applied so often it has become a buzzword, which is unfortunate, because now you actually have to listen to what someone is describing, then explain to them why what they have isn't disruptive, or even sustaining.
So the only link that you should stop on when you google disruptive technology is Clayton M. Christensen
Not Tony Robbins 
Clayton M Chistensen Anthony Robbins
Clayton looks like a typical ludite management type who wouldn't know a new technology and its application, to save his life, and he definately has taken on the Anthony Robbins sell my book and do the circus act approach.......but his books and information are good, unbelievable from a guy who reminds me so much of Tony....who is an obvious moron.
Clayton M Christensen and Joseph Bower co-wrote the 1995 article Disruptive Technologies, Catching the Wave, and it was like an awakening happened, it obviously described what the tech industry was experiencing on a regular basis, in detail, and would give any Management the tools to identify and protect their particular industry, at least point them into the right direction of what company to purchase......right??? oh well maybe next cycle...That would mean there would have to be an early adopter making decisions with a C or V starting in the title...usually doesn't happen.
TYPES OF INNOVATIONS
SUSTAINING - Revolutionary or Discontinuous (transformational)
An innovation that creates a new market by allowing customers to solve a problem in a radical new way.
Does not have an effect on the existing market.
Not always Disruptive, but sometimes.
Tivo - ability to record live television for watching whenever, didn't affect generally watching tv at regular time by the masses.
EVOLUTIONARY - An Innovation that improves a product in an existing market in ways that customers are expecting.
ie: Another Version of Microsoft Windows, the Iphone #5
DISRUPTIVE - An innovation that creates a new (and unexpected) market by applying a different set of values.
ie: Netflix (delivery of videos through the mail) vs. Blockbuster (driving to a store for videos)
Disruptive Technologies are RARE.
They typically are sitting in the lab somewhere, or have been published 30 years ago, the timing money, and most importantly the ability to cross from early adopters to early majority has to be in place.
OLD Disruptive Examples:
Cathode Ray Tube (big Box TVs) to Liquid Crystal Displays (LCD)'s - CRTs are obsolete
Chemical Photography to Digital Photography - Chemical Photography is obsolete
CD's and DVD's - Digital Downloads - CD's and DVD's are obsolete, although available at walmart
Printed Brochures - Websites
NEW Disruptive Examples:
Light Bulbs to Light Emiting Diodes (LED's) - Light bulbs will become obsolete
The term disruptive is applied so often it has become a buzzword, which is unfortunate, because now you actually have to listen to what someone is describing, then explain to them why what they have isn't disruptive, or even sustaining.
So the only link that you should stop on when you google disruptive technology is Clayton M. Christensen
Not Tony Robbins Clayton M Chistensen Anthony Robbins
Clayton looks like a typical ludite management type who wouldn't know a new technology and its application, to save his life, and he definately has taken on the Anthony Robbins sell my book and do the circus act approach.......but his books and information are good, unbelievable from a guy who reminds me so much of Tony....who is an obvious moron.
Clayton M Christensen and Joseph Bower co-wrote the 1995 article Disruptive Technologies, Catching the Wave, and it was like an awakening happened, it obviously described what the tech industry was experiencing on a regular basis, in detail, and would give any Management the tools to identify and protect their particular industry, at least point them into the right direction of what company to purchase......right??? oh well maybe next cycle...That would mean there would have to be an early adopter making decisions with a C or V starting in the title...usually doesn't happen.
TYPES OF INNOVATIONS
SUSTAINING - Revolutionary or Discontinuous (transformational)
An innovation that creates a new market by allowing customers to solve a problem in a radical new way.
Does not have an effect on the existing market.
Not always Disruptive, but sometimes.
Tivo - ability to record live television for watching whenever, didn't affect generally watching tv at regular time by the masses.
EVOLUTIONARY - An Innovation that improves a product in an existing market in ways that customers are expecting.
ie: Another Version of Microsoft Windows, the Iphone #5
DISRUPTIVE - An innovation that creates a new (and unexpected) market by applying a different set of values.
ie: Netflix (delivery of videos through the mail) vs. Blockbuster (driving to a store for videos)
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| How Low end disruption occurs over time |
Disruptive Technologies are RARE.
They typically are sitting in the lab somewhere, or have been published 30 years ago, the timing money, and most importantly the ability to cross from early adopters to early majority has to be in place.
OLD Disruptive Examples:
Cathode Ray Tube (big Box TVs) to Liquid Crystal Displays (LCD)'s - CRTs are obsolete
Chemical Photography to Digital Photography - Chemical Photography is obsolete
CD's and DVD's - Digital Downloads - CD's and DVD's are obsolete, although available at walmart
Printed Brochures - Websites
NEW Disruptive Examples:
Light Bulbs to Light Emiting Diodes (LED's) - Light bulbs will become obsolete
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